In the spirit of the Thanksgiving season, as you’re pausing to take stock of the many blessings in your life, don’t forget this one.
Are you grateful for your clients? For the time they give you, the loyalty they’ve shown, the referrals they’ve made to you, and the second chances they’ve given you? Does your “attitude of gratitude” extend to even your most challenging buyers, the ones who help you pay the bills but really make you work for it?
Because it’s work, you may be clinical about the value exchange you transact with your customers. You sold. They bought. Mutual benefit. End of story.
But is it?
As a seller, you may hope (or even expect) that your buyers will appreciate all you’ve done for them. But in an age of empowered buyers, don’t overlook that buyers may be expecting your acknowledgement and appreciation, too. They had other options, and they picked you.
Do you say “thank you” when you close a sale? Do you convey sincere appreciation and gratitude? Do your buyers know that their business means a lot to you? That you don’t take it for granted?
If it’s not your habit already, work on thanking your buyers with the close of every sale. Don’t assume they know that you are grateful. Tell them. Those words will never be wasted.
Check back each week of November for more about Closing the Sale in the CONNECT2Sell Blog.
About the Author: Deb Calvert has worked as a Corporate Director in a Fortune 500 company and as a consultant, coach and trainer to nearly 400 businesses of all sizes. She helps leaders, managers and sellers become more effective in their roles. Deb is a certified executive coach, and one of 2015’s Top 50 Sales Influencers. Her bestselling book, DISCOVER Questions Get You Connected®, is based on field research with buyers and what they want from sales professionals.