How to sell better without screwing your customers, your colleagues or yourself
The ABCs is something that has been sales common knowledge for a long time – “always be closing” is, depending on the expert you ask, either time-tested truth or an outdated idealogoy that doesn’t work anymore. But author Tim Hurson is here to turn that on it’s ear and command sellers to do just the opposite – never be closing.
In this interview, conducted by your sales coach and host Deb Calvert, you’ll hear about Tim’s new book, Never Be Closing. Tim will share advice from advanced and accidental sales people on a new, structured approach to selling, based on solving problems and building relationships.